Jay-Z’s success goes far beyond his songs, as he owns a few multi-million dollar companies to keep his days always busy. But how would a day in the shoes of one of the most influential artists in history look like?
According to Jay-Z, his daily routine years ago consisted of listening to lots of songs, visiting the studio, and working on his tracks. We assume that dealing with fatherhood and a rising empire that includes music, cannabis-based products, and beverages, changed his routine for good.
The story of this performer is inspirational, as he reached stardom despite his humble origins growing up in a public housing complex in Brooklyn. Find out more about Jay-Z’s daily routine and some of the habits that made him one of the wealthiest musicians in the world.
Building an Empire
Shawn Corey Carter, also known as Jay-Z, cemented himself as one of the most remarkable self-made businessmen in the industry. Thanks to his musical talent and business skills, he has a net worth of over $1 billion.
“I’d rather die enormous than live dormant, that’s how we do it.”
The verse is from Carter’s song “Can I Live” and surely demonstrates how his mind works and what he wants to achieve in life.
After a rocky start, the singer was not satisfied with being a regular musician. In 1995 he decided to start his first record label, Roc-A-Fella Records, to start producing music, too.
That was the beginning of his career, as he kept working to bring more money to his brand. Although his first album was a success among real hip-hop fans, Jay-Z knew that he needed more than that to boost his position.
The rapper once said, “Dumb down for your audience and double your dollars.” What he meant by that was that making your product easier to understand will make it more appealing.
That’s exactly what he did with his third album. The results proved his theory, as he sold more than 5 million copies of it.
Not Just A Businessman But A Visionary Man
Shortly after his success in music, the rapper co-founded the American clothing retailer, Rocawear.
The company generated over $700 million in annual sales and is one of the most famous retailers based in NY. Nonetheless, the singer sold the rights of the brand, but still retained his stake in the company.
The world kept spinning like the wheels in Jay-Z’s empire. A few years later, the singer founded a chain of luxurious sports bars called The 40/40 Club.
The success of both of these companies allowed the producer to start Roc Nation. This is a full-service agency devoted to the representation of great talents in the entertainment industry.
J.Cole, Alicia Keys, and Calvin Harris are some of the stars signed under the successful agency.
Spending Quality Time with Loved Ones
The choices of Jay-Z in the business world have been as good as his choices in his private life.
In 2008, he got married to the talented and beautiful singer from Destiny’s Child, Beyoncé. They subsequently became the ultimate power couple in the industry with over 300 million records sold combined.
Blue Ivy Carter is the oldest daughter of the power couple and seems to have a natural talent for music and acting like her parents have. In 2017, twins Rumi and Sir Carter came to the world to round up the family portrait.
Although Jay-Z likes to keep his private life private, he’s often out in the public taking his kids to basketball games or to nice outings at Central Park. Jay-Z’s decision to be strict about his privacy is his way to provide a quiet life for his family and his loved ones.
Pursuing Success in Life
Not a lot of people like this, but it is a fact that Jay-Z changed the music industry for the better, paving the way for new artists to follow. He was one of the first rappers that used his music to leverage his business and he has done it proficiently his entire life.
Despite his age, he is still embracing new projects like his latest company “Monogram.” This is a line of cannabis products launched recently with a four-strain line of craft, indoor-grown cannabis flowers, and joints.
Besides his other companies, he’s also the owner of a music streaming service called Tidal.
More Coming His Way
The 22-time Grammy Award winner is a person to look up to and from whom much is still expected in both the business and the music world. Whether it’s music or not, we’ll surely see more of him for years to come.