Emma Frances Chamberlain is an American YouTuber and entertainer whose relatable online presence has gained a massive following. But how much does she earn in a year?
Social media analytics firm, Socialblade, estimated in 2019 that Chamberlain makes at least $120,000 from her YouTube videos alone, though this could be as high as $2 million. Sponsor deals, partnerships and personal business ventures provide other sources of revenue and her net worth is an estimated $3 million.
Read on for more information about where Emma Chamberlain’s makes her money.
YouTube Star
Born on 22nd May 2001 in California, Emma grew up as an only child. She’s said she would watch YouTube videos from an early age as “a way to connect with other people”, but didn’t start her own channel until 2017.
The creator started posting videos consistently to her YouTube channel from mid-2017, but wasn’t getting many views until she posted a haul video from a trip to the dollar store. Her number of subscribers skyrocketed and she now posts roughly one video a week.
She’s famous for her authentic content and relatable persona and has been praised for creating a whole new editing style. Her influence was recognized on the TIME 100 Next Most Influential People in the World list in 2019, and she’s accredited for spawning a ‘subgenre of young creators’.
Chamberlain’s YouTube output is hugely profitable and the entertainer makes money from monetized views. Her YouTube earnings alone are estimated to be as high as $2 million a year.
Outside of YouTube, Chamberlain has formidable followings on Instagram, TikTok and Twitter and launched her own Podcast called ‘Stupid Genius’ in 2019.
Check out the YouTube video that launched Emma’s YouTube success below.
Brand Endorsements
Though her income from sponsorship deals is undisclosed, the YouTube personality has had a slew of high-profile brand ambassador deals. Her huge online following and user engagement means advertisers are desperate for her endorsement.
Asides from her social media popularity, it seems references to Chamberlain are constantly peppered with superlatives, whether she’s ‘the funniest person on YouTube’, ‘the most important YouTuber’ or ‘the most interesting girl on YouTube’. Her widespread popularity makes her an obvious choice for brands wanting to monopolise on her appeal.
Emma’s partnership deals have included brands such as Hollister, Calvin Klein, Curology and Audible and she also appeared on Target’s YouTube channel in 2019. Though figures aren’t available, it’s safe to assume that sponsored posts are a huge stream of revenue for the vlogger.
She partnered with Crapeyewear to design a line of sunglasses in 2019, a collaboration she was rightly proud of, and her entry into the world of high fashion was confirmed when she attended Paris Fashion Week in 2019, in a co-sponsorship deal with YouTube and Louis Vuitton.
Speaking of her movement into fashion, Emma told W Magazine that “YouTubers can make the designer brands seem a little more attainable and relatable”, suggesting that there’s an “edgy element” to YouTubers which is appealing to brands.
Coffee Cravings and Merchandise
Followers of Chamberlain will be familiar with her coffee obsession. Often seen with a coffee cup in hand, naturally the next step for the young internet star was to create her own brand of coffee bags – Chamberlain Coffee.
Emma’s intention was to find a way to make coffee easy to make, delicious and eco-friendly for both home and travel. In a video on her YouTube channel to advertise the product, Emma said, “My goal with this is to give everyone a way to make coffee easily that actually tastes good.”
Another stream of income, her coffee products were launched at the end of 2019, adding to the star’s list of merchandise. Emma regularly adds quirky new designs to her line of fashion merch, and her products are always quick to sell out.
It’s unclear how much profit she makes from the products, but they’re no doubt adding to her massive fortune.