When seeking to improve your sales or marketing skills, there’s a name that you’re likely to have bumped into, that name is Grant Cardone. His name is attached to multiple bestselling books aimed at generating wealth and becoming a millionaire, written based on his own skills and experiences of the climb up the economic ladder.
Grant Cardone is self-made, having started from having almost nothing in his mid-20’s to becoming a millionaire by the time he was 30. He has started multiple companies since then, mostly based around marketing and real estate.
Cardone is often mentioned on lists of top marketing influencers, and for good reason, seeing as how it was those skills that earned him his first millions. By all appearances, all of the companies he has started are incredibly successful, especially the ones working his specialist sector of marketing.
Grant Cardone’s Beginnings
Although Cardone began life in a reasonably comfortable position with a loving family and a successful father, fate dealt them a bad hand when his father died of a heart attack suddenly and unexpectedly.
With that tragedy, Cardone lost almost all semblance of what could be called “normal” life, as well as the luxuries and opportunities that go along with it. One thing that Cardone especially lost, according to his own words, was his own sense of direction in life.
Directionless, and the family unit shattered, Cardone ended up in trouble of his own. Having a combination of problems with the law, and then eventually diving into something even worse, drugs.
Having seen the hard work of his father but not being able to achieve it himself, and feeling himself slowly slide down the slippery slope of bad habits, Cardone was left with a damaged sense of his own self-esteem and feeling worthless.
Although he wouldn’t be quick to completely give up, he did find himself bouncing between one idea and the other, initially getting an accounting degree but never having any use for it, before eventually entering the world of sales.
As with many drug users, you can begin to see the pattern underneath their behavior. The causes of drug addiction are often not the drug themselves, but the root cause of why you took the drug in the first place.
For Cardone, this was the lack of direction that he had slowly been consumed by over the years since losing his father. Although it didn’t give him his direction back, the first step was to at least get off the drugs that began ruling his life.
At 25, he had finished his stint in a rehabilitation clinic, and although he might not have known it at the time, began on the 5-year journey to become the millionaire he is today. Starting with literally almost nothing, Cardone is the very definition of “self-made”.
Despite not enjoying it, Cardone remained in the world of sales, which is where he began to make his first significant amount of money. Since he had kicked his addiction, he was determined to focus on his job and master it.
Not only did Cardone master it, but he began to see all the problems and shortcomings of the sales techniques that were being used. He took his frustration with those problems and channeled them into the founding of a new company.
This new company’s purpose was to reteach companies in the automotive industry about how sales should work, and how to efficiently deal with their customers in a more productive way.
Not only did it take off and was a massive success, but it also went on to fund the future Cardone Enterprises, now responsible for Cardone being a multi-millionaire with a net worth of over $100 million.
That’s the story behind Cardone’s success, and it’s a story that he hasn’t been hesitant to share with the rest of the world, a world that has embraced him for both for the books he has authored and for the seminars he has given.
Many of the books which made him a bestselling author address the issue of making money and building a future for yourself, all from the perspective of a man who once had nothing. His focus on the development of both yourself and on always attempting to learn and understand more about the business you are in, are both the hallmarks of a self-made man.