With so many people joining the YouTube platform every day, it can be confusing why someone is famous from just posting videos.
Emma Chamberlain is a famous YouTube vlogger and comedian. She started her YouTube channel in 2017 and now has over 8.5 million subscribers and 8.5 million followers on Instagram.
She has grown her fame by posting unapologetically real videos and creating friendships with some of YouTube’s most notorious influencers. She won the 2018 Streamy Award for Breakout Creator.
She has won many other major awards and recognitions as well. In 2019, Time Magazine included her on the TIME 100 Next list and on its list of The 25 Most Influential People On The Internet.
Emma Has Her Own Coffee Brand
Apart from her videos, Emma actually has her own coffee brand too! It makes sense if someone watches her videos, as she will often have coffee in her hand. She didn’t just make the coffee and stick her name on it either. “Chamberlain Coffee” is available online and comes in steeping bags.
She Has Some Pretty Notorious Friends
Emma is part of the “Sister Squad” which is a group that fans love that formed in 2018, consisting of some other popular (and infamous) YouTubers like James Charles and the Dolan Twins. While they have since stopped making videos, they are reportedly still friends.
Emma also appeared on an episode of Rhett and Link’s Good Mythical Morning. Other friends or connections on YouTube include Tana Mongeau, David Dobrik, and Trisha Paytas. She was even a featured creator at TanaCon.
She Doesn’t Actually Like The Influencer Label
While many people consider Emma to be an influencer because she doesn’t really fit into any of the other categories on YouTube, she doesn’t think of herself as an influencer, nor does she want other people to think of her that way.
“I think the word ‘influencer’ is kind of disgusting,” she told Cosmo for their February 2020 cover story. “Let’s use me as an example: If someone is calling me an influencer, they’re saying that my job is to influence, and I don’t think that’s true. I prefer to entertain and be a friend. I don’t want to influence.”
Some of her first videos were actually DIY and fashion videos where she would make her own clothing.
She Went Viral For A Video On The Dollar Store
Emma went viral pretty quickly. Her first viral video was called “We All Owe The Dollar Store An Apology.” She already had a pretty decent following, but this video, which was a haul from the Dollar Store, was the first one to go completely viral. Many thought that it was a great alternative to the showy and braggadocio nature of other YouTubers.
Now, the video has over 4 million views, even if many of her other videos have surpassed it.
Most Of Her Money Comes From YouTube
YouTube can make people a lot of money, and Emma is no different. She is estimated to be worth about $3 million, according to Naibuzz. While she posts about one video a week (on average), she makes about $3,750 per day on her videos.
She also makes money from her brand deals with companies like Hollister, Curology, Audible, and others.
While she may have more than enough money now, that isn’t how Emma grew up, and she doesn’t seem to have ever forgotten it. She told Forbes that her family didn’t have a lot of money when she was growing up: “There were times when we couldn’t even go to the movies… because there wasn’t enough money,” she said.
She Has Her Own Podcast
Like many other YouTubers, Emma has launched her own podcast. It is called “Stupid Genius with Emma Chamberlain” and it is found on almost all streaming platforms. Every episode is about 30-minutes long. She takes to Twitter to find questions that amuse her and then she answers those questions. Sometimes the answers are intelligent and contain deep thoughts and other times they are silly and irreverent.
Emma Chamberlain is famous because she got lucky with having a video go viral on YouTube. However, she has been able to keep that fame because she creates content that is relatable to teenage girls, in particular, who are more likely to stick with YouTubers and buy their merch. She was also helped by the fact that there really aren’t many people competing for that same audience.