Tesla’s logo is red. SpaceX’s logo is blue and grey. The Boring Company’s logo is black. Three of Elon Musk’s businesses all have different color logos. Does he prefer one color over another? You can’t tell what his favorite color is based on these logos. What is Elon Musk’s favorite color?
Blue – Musk has stated that his favorite color is blue. No particular shade, or version, of the color, just blue. The color someone is attracted to most can tell you a bit about that person, and their psychology. Using color in logos can also tell you what the company is trying to convey to their customers.
It’s a question that we often asked when we were kids, or when we’re just learning about someone who we’ve started dating. We never really do anything with the information, yet we always want to know a person’s favorite color.
Many people would choose blue as their favorite color. In fact, the primary color ranks number one as being a favorite. The color has a unique history, and with it so prevalent today, it’s hard to believe that it is so rare, and used to be worth more than twice the amount of gold.
It would appear as though it might be nature’s most coveted color. Blue is not really found in the natural world. There are no blue foods (blueberries are actually purple), approximately 10 percent of all plant life is blue, the sky and sea aren’t really blue, just tricks of light, and the same goes for blue animals.
But what about blue jays, parrots and butterflies you’re thinking. You might even have a blue budgie. Blue feathers are just a trick of the light, and how our eyes perceive them. They aren’t really blue after all.
While it’s not actually found very often in nature, a lot of animals, from all classifications, tend to have evolved to where we see blue when we look at them. Nobody is really sure why this is, it could be for attractiveness, or to warn off potential predators.
Psychology of Blue
Color meanings go back to the beginning of time and are cultivated by psychological effects, biological conditioning, and cultural developments. The meaning of specific colors can vary depending on the region of the world that you are from. And through the centuries they may change in meaning.
Blue used to be thought of as a feminine color, mostly worn by females. These days, it’s more thought of as a boys color. And in fact, more men, than women, choose it as their favorite. One has to think if that’s because of the whole “blue is for boys and pink is for girls” that has been prevalent for decades.
Blue is considered a cool shade and is often associated with calmness and serenity. It can also convey feelings of sadness. People who work in blue rooms are more productive. It can even help with weight loss. Since there are no naturally blue foods, our brain is hard-wired to find the color at meal times unappetizing. Researchers have suggested that people trying to lose weight should eat off of blue plates, as you will naturally eat less.
Blue in Design
When it comes to design for logos and advertisements, color plays a big part in the message that a company is trying to get across to the consumer, or client. Not just the message, but also the psychological feeling.
Blue is the most popular color in logo design as it conveys power, sincerity, and trustworthiness. Blue is the choice for many big brands such as Microsoft, Dell, Twitter, LinkedIn, PayPal, HP, and IBM.
Facebook’s logo is also blue, though it wasn’t because of what the color portrays for a company. Mark Zuckerburg is red-green color blind and blue is the most vibrant color that he can see.
Just Your Average Joe
It’s not often that Elon Musk falls into the category of average, but when it comes to his favorite color, he joins the majority of the pack with his pick. And a good pick it is for his SpaceX logo, as you’d want people to feel confident, yet serene when flying to Mars.