Cardi B rose to fame for her hit songs and quickly became a fashion icon. The rapper is now the face of Fashion Nova, but does she own this clothing retailer?
Cardi B does not own Fashion Nova. She has released two clothing lines with the brand, but does not own the entire company.
Fashion Nova’s Unique Business Approach
Fashion Nova was founded by CEO Richard Saghian in 2006. He built the clothing company from scratch and still owns the business today.
Unlike most clothing retailers, Fashion Nova does almost all of its business online. Fashion Nova only has five stores in California, but manages to sell and ship clothing to thousands of people around the world.
Fashion Nova’s online success is the result of its partnerships with influencers. Fashion Nova pays celebrities and Instagram stars to wear their clothing and encourage fans to buy from the brand.
Cardi B Was a Fashion Nova Influencer First
Before releasing her own clothing, Cardi B worked with Fashion Nova as an influencer promoting their brand. Cardi B reported that she was paid $20,000 a month to wear Fashion Nova clothing and post pictures in their outfits.
Cardi B makes posts like this one to promote Fashion Nova. She shows fans that Fashion Nova clothing can be stylish and fit in with her superstar lifestyle:
Fashion Nova’s influencer approach definitely works. The brand can earn as much as $50,000 in sales from a single sponsored post by a huge celebrity like Kylie Jenner.
Fashion Nova’s CEO Richard Saghian explained that his partnership with Cardi B has been incredibly mutually beneficial. He was the first to lend her samples when other fashion designers did not believe in her.
Luckily Saghian gave Cardi B a chance, and when she rose to superstardom she took Fashion Nova with her. She posts photos wearing Fashion Nova clothing, and her fans are quick to buy the products and steal her style.
CEO Saghian also said that Cardi B is one of the company’s favorite partners. He explained that “when she talks about Fashion Nova, she speaks from the heart.”
Cardi B’s First Fashion Nova Line
Cardi B stepped up her Fashion Nova game when she decided to release her own clothing line through the retailer. In 2018 the line “Cardi B x Fashion Nova” was announced.
Cardi B took high-end fashion ideas and brought them to affordable prices. When she announced the collaboration she said, “I want people to look good and to look high-end with a good budget price.”
Cardi B explained that she did not simply stamp her name on Fashion Nova’s clothing line. She insisted on designing her own pieces to be “well-tailored” and “represent” her.
Cardi B took to Instagram to announce her collection. She said she used quality materials and went for a classy style:
Cardi B’s first Fashion Nova line did not disappoint. The singer had to post again that same night to announce that the line sold out in mere hours.
Cardi B’s unique designs and attention to detail paid off. The clothing line was incredibly profitable for both the rapper and Fashion Nova.
Cardi B’s Second Fashion Nova Line Surpassed the First
Cardi B continued her successful Fashion Nova partnership for a second clothing line. In 2019 she launched “Season Two,” a second fashion line with a new style.
Cardi B explained that this collection would be “a little more sexy” but also “beautiful.” The line drew inspiration from the fashion of the ‘80s and ‘90s.
Cardi B’s new Fashion Nova line was a huge success and outperformed her first. This time, her fashion line earned a staggering $1 million in sales during its first day.
Cardi B may not own Fashion Nova, but she has a very close relationship with the clothing brand. The two share a mutually beneficial partnership and will undoubtedly continue working together to sell trendy clothing.