Jennifer appeared in many ads for Living Proof a few years ago, and has spoken about loving their products, but does she actually own the brand?
No – Jennifer Aniston doesn’t own Living Proof, although she used to be the co-owner of the company, as well as a spokeswoman for them. She acquired equity stakes in the company in 2012 and has often spoken about their products. However, Jennifer split from the company when Unilever acquired it in 2016; she no longer has any stakes in it.
Read on to learn more about Living Proof, as well as Jennifer’s work with the company!
Jennifer’s Work with Living Proof
Living Proof is considered a ground-breaking company by industry experts. Founded by Dr. Robert Langer of MIT and Jon Flint and Amir Nashat of Polaris Venture Partners, the company uses advanced scientific technologies from MIT and applies them to beauty solutions. Living Proof won many awards after it was founded, it boasts of over 34 industry awards for its line of hair care products.
In 2012, Living Proof announced that it would be joining creative forces with Jennifer Aniston when she became a co-owner and spokesperson for the brand. Her work involved testing out the products to help the company develop better ones, as well as advertising for the ones already on the market. Jennifer also spoke about her new venture when it was announced. “What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results. I’ve tried so many hair care products … After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”
Jennifer’s Hair is as famous as She Is
Being the person who made “The Rachel,” one of the most sought after hairstyles of the 90s, it is no secret that Jennifer’s hair is nearly as famous as she is.
In 2012, Jill Beraud – the then- CEO of Living Proof – said, “Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies. We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair care business.”
Fun fact: Jennifer actually hated “The Rachel!” She once told Allure “it was the ugliest haircut I’ve ever seen. I love Chris [my hairstylist], and he’s the bane of my existence at the same time because he started that damn Rachel, which was not my best look.”
Jennifer Parts Ways with Living Proof
Jennifer Aniston remained a haircare product executive for a few years before parting ways with Living Proof in 2016. This was the year that the cosmetics giant Unilever decided to buy Living Proof, and Jennifer thus gave up her stake in the brand. Unilever had already spent that year adding to its ‘prestige’ portfolio by acquiring luxury beauty brands everywhere; including Murad and Kate Somerville. Unilever already owned other haircare brands too, such as Dove, Tresemmé, and Suave.
At the time, Unilever’s president of personal care Alan Jope issued a statement saying “We are delighted to be adding Living Proof to our portfolio of Prestige brands. The Prestige Hair retail market is very attractive and offers significant potential for growth. Through compelling product result demonstrations and influencer-driven marketing, Living Proof is already a successful business in this space and we look forward to further developing and growing this wonderful brand.”
The deal was made for an undisclosed amount. In fact, none of the terms of the deal were made public when the acquisition took place.
Jennifer Still Does Many Brand Deals
Jennifer was, and is, no stranger to brand deals though, and she did not let these events discourage her from representing other brands. To date, Jennifer has worked with many brands including Smartwater, Aveeno, L’Oréal, Lynx, and Heineken. When Forbes named Jennifer the second-highest-paid movie actress of 2017, they estimated that $10 million of her annual earnings of $25.5 million came from her brand endorsements!