Jeffree Star, famous for the candid commentary he gives on his YouTube channel, along with his eponymous makeup brand, is also known for showcasing the things he loves on his channel, including his house, his dogs, Taco Bell, and the energy drink, Red Bull. In fact, the energy drink is such a mainstay that many people wonder if Jeffree Star is sponsored by Red Bull.
Jeffree Star is not sponsored by Red Bull. Despite the product’s ever-present appearance in his videos and social media posts, Star is not paid to promote the product. In fact, Jeffree Star is a huge proponent of transparency in sponsorships and paid product placement, so if he ever were to be sponsored by Red Bull, he’d likely be the first to talk about it.
Read more about Jeffree Star, Red Bull and how the energy drink became the backbone of Star’s busy schedule.
YouTube Fame
Jefree star came from humble roots and rose to become one of the biggest beauty influencers in history. His YouTube channel has over 18 million subscribers and his videos bring in millions of views each time he uploads.
In 2013, Star left his music career behind and began focusing on his YouTube channel and on launching his own makeup line. In 2014, Jeffree Star Cosmetics officially launched its first collection, which only added to Star’s popularity and success.
Brand Deals Bring Big Bucks
Star often flaunts his wealth, showing off his massive house, his closet filled with designer clothing and shoes, and multiple cars. Jeffree Star is savvy when it comes to business, and he rakes in cash from his makeup line (and the multiple other businesses and investments he has), however, this is not the only way most beauty gurus make money.
Brand sponsorships are a main source of profit for major YouTube stars and other social media influencers. A sponsorship can be anything from paying for the production of a video, giving away free product in return for a review, a brand trip where gurus are swept away to glamorous locales and given 5-star treatment, all the way to a brand paying for a product to be featured in a video or social media post.
It has become such a lucrative industry that YouTube had to enforce stricter rules regarding brand sponsorships, in addition to the laws set down by the Federal Trade Commission. Even so, many YouTubers have been taken to task for not being transparent enough about their sponsorships.
Promotional Controversy
Jeffree Star, on the other hand, known for his brutal honesty, has been very open about the brands he works with. In fact, Star wanted to expose the reality behind the scenes on how brand deals and sponsorships are made.
While working on the video expose, Star found himself in hot water with a brand, who did not want the amount of money and the process to be shown. Star took to Twitter, saying that the brand he was working with had canceled their deal, noting “they are worried that the price they pay me, will upset their other clients.”
Star went on to note that this company had offered him $165,000 to use their new product. So, it’s safe to say that if Red Bull were to sponsor him or his brand, he would make it well-known.
Red Bull Gives You Wings
Red Bull, whose famed tagline “Red Bull gives you wings,” is one of the most successful energy drink brands in the world. Known for its blue and red packaging, the drink contains caffeine, taurine, and B vitamins, all which help to block adenosine, which staves off sleep and keeps people more alert.
With Jeffree Star’s very busy career, he often keeps long hours and is on the go. It’s no wonder that Red Bull has become a staple on his channel. He routinely mentions the brand on his social media accounts and when his warehouse was robbed of $2.5 million of unreleased makeup, he joked about the robbers taking his energy drink, too, saying, “It really just feels personal because they stole Blue Blood and they stole Red Bull.”
Despite the fact that Red Bull does not sponsor Jeffree Star, it’s clear he’s a fan of the brand’s products and it’s likely we’ll continue to see the duo paired together, whether or not Star is getting paid to do so.